"Ken Mehlman, the chairman of the Bush/Cheney reelection campaign, spoke at a recent politics online conference of the Republican determination to "master the internet." The party that dominates the predominant communications medium of the time, he said, is the party that tends to enact its agenda. From FDR and radio, to JFK and television, to Reagan and direct mail, to Gingrich and talk radio, the political landscape strongly correlates with whichever ideological group can better exploit the potential of new media channels.